Next on the Blog:
The Focus Group vs. The
Podcast-Style Discussion
Humans Unplugged is launching a proof-of-concept project to showcase the power of our approach.
We’ve invited four Gen Z guests into a podcast studio to explore money struggles, media habits, and brand perceptions. Alongside this, we’re also running a traditional focus group for comparison. The podcast format is designed to give participants space to open up, feel like the stars of the show, and debate freely. Clients can later listen in just like any other podcast during their workweek. With fast turnarounds, real conversations, and entertaining insights, this format brings research back to life. We’ll be sharing results at conferences, but you’ll get a front-row seat here first.
Humans Unplugged was born from two decades in an industry that lost sight of people.
We bring it back to the real, creating genuine connections, sparking honest conversation, and uncovering truths that matter.
No role-playing, no pretenses, just humble individuals letting the truth speak for itself.
