If you want safe answers, you’re in the wrong place.
our Principles
Get ready to push past the surface and uncover raw emotion, the authentic, and sometimes even the uncomfortable. No matter the project or approach, we stick to the same principles: uncover meaningful insights, spark fresh ideas, and rise above the mediocrity that too often defines research today.
01
We don’t settle for surface-level responses or reactive answers.
We move past role-playing, where participants tell you what they think you want to hear. Inexperienced researchers stop there. We don’t. We lean into the raw emotion, even when it feels defensive or uncomfortable, because that’s where the most powerful insights live.
02
Our job is to create the right conditions:
The right spaces, the right questions, and the right level of trust for people to feel comfortable sharing what really matters. This is an art that only experienced qualitative strategists can deliver.
03
Our goal is simple: to get to the core of people.
The promised land of qualitative research. That’s where emotions run deep, where research inspires, and where transformative moments change both lives and brands.
Focus Groups
Podcast-Style Discussions
Roundtables
Ethnography
Social Media-Style Testimonials
In-Depth Interviews
Online Think Tanks
Focus Groups Podcast-Style Discussions Roundtables Ethnography Social Media-Style Testimonials In-Depth Interviews Online Think Tanks
Yes, we do Focus Groups
And we love to get creative with methodologies too
Whether that’s hosting a group in a podcast studio with young adults or running a book-club style session with moms, where sharing feels natural.
Humans Unplugged is a strategic consultancy, not an old-school research agency
We start with your objectives: product, brand, comms development, segment illumination, or category landscaping, and we always keep people at the center. The best strategies come from honest collaboration and core insights, distilled into stories that inspire action and fresh thinking.
Because of our style, we thrive with kids, youth, and minority audiences, creating spaces where they feel seen, heard, and valued.
Kids Unplugged in particular is not afraid to run friendship triads in the Metaverse or jump into a gaming session to make sure young voices feel excited to share.
“Working with Humans Unplugged has been fantastic.
Their research has helped to inform product and design decisions and establish a better understanding of our users with stakeholders. The HU team bring energy and authenticity to the work. Our stakeholders love being part of the process.”
— Research Lead, Digital Media Company
